A healthy brand image can influence customers to buy a particular product over another. As social media and private review platforms become popular, consumers consider reviews as unbiased recommendations. Which makes protecting a business’s online reputation an important part of business success.
Here are some simple strategies that can help a business protect its brand online:
Research and audit – Reputation management starts with internet research to understand what is said about the business online. It is best to use different platforms to get an overall view. Facebook, Twitter, and Instagram are good research starting points. Additionally, private review websites such as Revdex.com, TripAdvisor, and Yelp can provide an insight into how customers view a business.
Management strategy – As a business understands how their customers see them, they can create policies and practices that help to improve the business’s online reputation.
Monitoring online conversations – How a business communicates with its customers online says a lot about its brand. Create a consistent policy that will guide employees and customer service personnel on how to reply and engage with customers. Negative reviews should be handled promptly and professionally as they are known to impact customer perceptions.
Take action – Take action when customer reviews are posted as it can help to create a business that is better aligned with the needs and wants of its customers. Monitoring a business’s online reputation can help to create a strong online reputation that can withstand negative publicity.
Revdex is an online business directory that allows to report scam for a products and services. Consumers can post a review for any business, even if there is not an existing profile. Businesses can create their own profiles and respond to reviews.